If you’re feeling like you’re going insane trying to drive traffic to your blog from Pinterest and not seeing the results you hoped for, trust me, you’re definitely not alone! I’ve been there myself, grappling with the same frustrations and endless tweaking of pins. But guess what? I’ve discovered a game-changing secret to attracting tons of traffic to your blog, and I’m excited to share it with you so you can start seeing the results you’ve been dreaming of.
Why is Pinterest good for bloggers?
Pinterest is great for bloggers because there is a huge potential for viral traffic. Pins do not “expire” or disappear as a Facebook post does because Pinterest is technically a search engine. The user demographic on Pinterest is usually those of higher incomes, meaning you can make money easily from your blog.
Related: How to Start A Profitable Blog From Scratch
Pinterest is not social media
Compared to Facebook, Instagram, and Twitter, there is no “socializing” on Pinterest. You do have the ability to comment on pins, but it is super rare, and can actually get your account penalized if you comment too often.
Pinterest has the ability to give your blog a more organic reach than other platforms, such as Facebook or Instagram. Those social media platforms are great for connecting with others and sharing content, but it’s rare that someone will use them to search and discover new content.
Create a business account
First of all, if you don’t have a Pinterest business account, that’s where you want to start. If you already have a personal account, you can convert it to a business account by clicking here.
After you’ve created your business account, you’ll do the following:
- enter your business information.
- follow 10-15 topics that you want to be displayed on your homepage.
- fill out the rest of your profile in your settings.
- enter your business name. you can also include a description with a couple of keywords in your name.
- write a short description of your blog/business.
- choose your profile picture.
- set up notifications according to your preferences.
Claim your website
The next step is to claim your website. This is super important so Pinterest will know that you own the content you are sharing from your blog or domain.
Please note that these instructions are for WordPress only.
- download, install, and activate the Yoast SEO plugin
- go back to Pinterest and click the “claim” section in your Pinterest settings
- type in your domain if you haven’t already done so
- select “add HTML tag” and copy the characters in the box given
- go back to your WordPress dashboard
- under the Yoast SEO settings, click on “social”
- navigate to the Facebook tab and enable “open graph metadata”
- go to the Pinterest tab, enter the confirmation code you copied from Pinterest, and hit save
- return to Pinterest and hit “next”
This may take up to 24 hours, so be patient. Once you see a green checkmark next to your domain, you’re good to go!
Create Pinterest boards
Your boards are where you save your content on Pinterest.
- create at least 5-10 different boards
- keep those names plain and simple – nothing cute or decorative
- describe each board with a keyword-rich sentence
- save around 10-20 pins to each board
- only save pins that interest you and your viewers
- make sure the connected URLs match the content
Create Pinterest pins
After you’ve set up your boards, it’s time to start pinning. Your Pinterest account will end up being a mixture of your own pins and pins you share from other people.
Start by using the graphic software of your choice. I recommend using Canva. In your Canva dashboard, find the “social media” tab and scroll until you find “Pinterest pin.” The size should be 1000 x 1500px. Choose your background image and add your text. I recommend adding your logo or website name so your pins can’t be stolen.
Follow people/brands in your niche
You should follow at least 5-10 people in your niche because it will populate your home feed with relevant pins to share with your audience, and it will help you get an idea of what content your competitors are creating and sharing.
Using Pinterest SEO
As previously stated, Pinterest is a search engine. This is why SEO is important.
SEO stands for search engine optimization, and it is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
The first step for SEO is to find your keywords using the Pinterest search feature to see what people are searching for. Pinterest will also suggest other related keywords that people are searching for.
Add these keywords to your profile, your board descriptions, and your pin descriptions and titles. Try not to go overboard with the keyword “stuffing.” It’s better to have fewer relevant keywords than it is to have a ton of unrelated keywords.
Join group boards
The hardest part about driving traffic to a new blog is starting off with zero social media presence. Joining a group board is an awesome way for new bloggers to grow.
A group board is a board on someone else’s account, and the owner has allowed you access to share your own content. These boards usually have a ton of followers, so it can be great exposure for a new account.
- search your keywords in the search bar.
- hit enter, and there will be a drop-down on the right side of the search bar.
- click on that, and select “boards”.
- a group board will have a circle with multiple profile pictures at the bottom left corner.
- read each group board description carefully. this will tell you if they accept new contributors, how to join, and what rules you need to follow.
Use Tailwind to automate pinning
Tailwind is automation software that can schedule your pins for you, give you analytics on pin engagement and performance, track new followers, and more. Tailwind is Pinterest-approved, so there’s no need to worry.
- Click here to get Tailwind.
- make sure you sign up for the Pinterest option.
- fill out all the necessary information and follow the tutorial.
You can also sign up for Tailwind Tribes, which is now called Tailwind Communities. This is a lot like joining a Pinterest board. Just like Pinterest boards, Tailwind Communities will allow your content to be seen by more people if you don’t have any followers yet.
And that’s it! I hope you’ve found this guide useful!
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